ION8, one of the fastest growing hydration specialists in Europe, has partnered with Rovio to release an eye-catching series of Angry Birds water bottles that aim to make hydration fun for all ages.
In a deal facilitated by Angry Birds’ global licensing agency IMG, the companies came together to release 10 bespoke bottles made out of a mix of eco-friendly Recyclon™ and stainless steel, featuring fan-favourite Angry Birds characters in stunning raised prints.
ION8 bottles all feature an exclusive full flip-lid with integrated carry handle and sliding safety lock to make sure the bottle never leaks.
Effortless and stylish with on-trend colours, the bottles’ 3D prints and designs are inspired by environments and characters from well-known games and movies.
Dishwasher safe, with durable scratch resistant powder paints, all products are certified carbon neutral making them ideal for drinking on the go.
“We are delighted to be able to extend our rapidly growing range with these exciting Angry Birds designs." said Sheryar Adam, Director at ION8.
"The franchise has always promoted movement, activity, and fun – and what better way to recover than making sure to hydrate!
“Whilst we have traditionally designed products in-house, we are very excited to be able to join forces with Red, Chuck, Bomb and the rest of the Bird Gang to bring this message to Angry Birds fans all over Europe.”
Katri Chacona, Director Brand Licensing, added:
“We are excited about this wonderful range of Angry Birds water bottles.
It’s a great new category for the brand and a fun way for the fans to keep themselves hydrated,”
With over 5 billion downloads, 25m social media followers and brand awareness pegged at 96%, Angry Birds continues to delight fans everywhere and is as relevant today as ever.
Two new Angry Birds games, Angry Birds Journey, and the premium game Angry Birds Classic, have launched this year along with long form Netflix series Angry Birds: Summer Madness.
New location-based entertainment experiences as well as crossovers with other games such as Minecraft and Roblox ensure the brand is finding new audiences continuously.
Rovio Entertainment Corporation is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times.
Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing.
Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019.
The company offers multiple mobile games and has nine game studios – two in Espoo (Finland), one in Stockholm (Sweden), one in Copenhagen (Denmark), one in Barcelona (Spain), two in Montreal and one in Toronto (Canada).
The studios also include a subsidiary in Izmir (Turkey) called Ruby Games, which was acquired in 2021.
Most of the employees are based in Finland where Rovio is headquartered. The company’s shares are listed on the main list of NASDAQ Helsinki stock exchange with the trading code ROVIO.
ION8 is a specialist hydration brand forming part of the Aydya Group, a successful and long-established consumer goods group based in Scotland.
ION8 operates globally with an international network of retailers and distributors, and prides itself on producing over 200 high-quality and award-winning products.
ION8 bottles are design and patent protected. The Aydya Group were awarded the prestigious Queen’s Award for Enterprise in 2021.
IMG is a global leader in sports, fashion, events and media.
The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media.
IMG also specializes in licensing, sports training and league development, and is a subsidiary of Endeavor, a global sports and entertainment company