Friends of the Earth & Ion8

Working together to do better.

Friends of the Earth

Friends of the Earth is an international campaigning community dedicated to the protection of the natural world and the wellbeing of everyone in it. It leads campaigns, provides resources and promotes solutions aimed at securing a cleaner, healthier, fairer world for everyone, everywhere, for generations to come.

The Startling Facts

The reality of plastic bottle waste 

1 million plastic bottles are bought worldwide every minute. Only 9% of plastic bottles have ever been recycled. 12 million tonnes of plastic pour into our oceans every year.


Ion8 are supporting Friends of the Earth to raise awareness, inspire action, and help reduce plastic pollution. We believe changing our actions is good. But we believe we need to change habits to drive long term change. 

We worked in collaboration with Friends of the Earth to create reusable water bottles.

The bottles feature exclusive Friends of the Earth designs which portray the majesty of our oceans tragically caught inside a single-use bottle.